Babak Vosoughi has successfully launched a clothing line which is a fusion of street style and modern art.
It is indeed something unique. He was so determined to succeed as a designer that he sold his motorcycle and borrowed money from his friends to get it going. He started a T-shirt line with four graphics and three different colors, which he began selling at a store called Traffic in Los Angeles where many celebrities buy their clothes. In the span of a couple of weeks celebrities started wearing his T-shirts, and his designs were visable in different magazines, billboards and CD covers. That motivated him to expand his line. In his own words: “I don’t believe in fashion, I don’t want to do what everybody else is doing, I don’t believe
in color of the year or stuff like that, I want my customers to have their own style.”